Glossary

Answer engine optimization (AEO)

Answer engine optimization is the practice of structuring content so AI assistants and answer engines can find, understand, and cite it when generating answers.

It favors direct-answer formatting, clean HTML that crawlers can actually read (a server-rendered page, not an empty JavaScript shell), schema markup, and genuine definitional clarity. AEO matters because a growing share of buyer research now happens inside AI assistants rather than on search results pages.