LIA by ConnectLoop
One AI sales agent. Every job between “hello” and “closed.”
LIA is an AI sales agent trained exclusively on your business. She answers visitor questions from your approved knowledge, qualifies buyers with SPIN and MEDDIC, books meetings on your team's real calendars, and follows up on WhatsApp and email, with every conversation synced to your CRM.
- Answers"O GX-40 opera a 4,2 kW." — sourced from your catalog, in the visitor's language.
- Qualifies"Who else signs off on this?" — SPIN and MEDDIC, inside the conversation.
- BooksThursday 10:30 with Daniela — real availability, context attached.
- Follows upDraft email ready for review; the thread continues on WhatsApp.
- SyncsLead, transcript, summary and meeting written to HubSpot.
Not a chatbot with a new name
A chatbot follows a script. An inbound AI SDR runs a sales conversation, and that is what LIA is.
She's conversational AI built as a team of specialist agents behind one voice: a router that understands what each visitor needs, a knowledge specialist grounded in your company's information, a qualification specialist trained on real sales frameworks, and booking, CRM, and escalation specialists that finish the job. You configure her personality, tone, and brand voice once, your visitors just experience one remarkably capable conversation.
And when she doesn't know something, she says so, hands off to a human, and flags the gap so your knowledge base gets stronger every week.
Router agent — reads intent
- Knowledge
- Qualification
- Booking
- CRM
- Escalation
One voice your visitor hears
Answering
Every visitor question, answered from your knowledge, not the internet's
The job today
Your team answers the same product questions all day in live chat and email, during business hours, in one language, while the 2 a.m. visitor from São Paulo gets a contact form.
With LIA
LIA answers 24/7 from the knowledge you approve: your documents, website pages, product catalogs, FAQs, and sales playbooks. She detects the visitor's language and responds in it. She remembers returning visitors and their previous conversations. And she never improvises beyond your approved information, no hallucinated answers, no invented specs. Grounded answers or a graceful human handoff, nothing in between.
Proof point: GIMI Institute runs LIA across a 121-product catalog, every spec question answered without a human touching it.
Qual é a potência do modelo GX-40?
Posso comparar com o GX-60?
Language detected: Portuguese · answered in 1.2s · 02:14 local
Qualifying
Qualification that works like your best rep, not like a form
The job today
A form collects an email. An SDR researches, calls, emails twice, and finds out three days later the lead had no budget and no authority. Repeat forty times a week.
With LIA
LIA handles lead qualification inside the conversation itself, uncovering needs, pain points, budget, authority, and timeline using the same SPIN and MEDDIC frameworks your team already trains on. She asks follow-ups a form never could, handles objections in the moment, and scores every lead hot, warm, or cold before your team ever sees it. What reaches your reps isn't a name and an email, it's a scored lead with a full transcript, a summary, and a recommended next step.
Lead score · Marta Ruiz
HOT- Metrics8
- Economic buyer9
- Decision criteria7
- Pain9.5
- Timeline6
Next step: book technical walkthrough — decision expected before Q4 budget lock.
Booking
From “I'm interested” to a calendar invite, inside the same conversation
The job today
"Here's my Calendly link." Half of them never click it. The other half book Tuesday at 3 a.m. your time because the rep's availability wasn't really synced.
With LIA
LIA handles appointment booking inside the chat, checking real-time availability on Google Calendar and Outlook, booking the meeting, and attaching the full conversation context so your rep walks in already briefed. Reschedules and cancellations are handled the same way, conversationally, without a single back-and-forth email. Conflicts are prevented automatically.
Daniela has Thursday 10:30 or Friday 09:00 open. Which works?
Thursday, please.
Meeting booked
Thursday, 14 Aug · 10:30 AM
30 min · Product walkthrough with Daniela R. · context attached
Following up
Follow-up that happens because it's not on anyone's to-do list
The job today
Follow-ups live in reps' heads, snoozed emails, and CRM tasks marked "overdue." The interested-but-not-ready lead from three weeks ago is gone.
With LIA
LIA drafts personalized follow-up emails from the actual conversation history and your knowledge base, with the right context and a relevant call to action. Every follow-up goes through approval, your team reviews and sends, or dismisses. Nothing leaves autonomously, by design. Automated sending at volume is how sender reputation gets damaged, and it is slow to repair. Website conversations continue seamlessly on WhatsApp, where LIA maintains the full thread, sends media, and keeps qualifying. No lead goes quiet because a human got busy.
Draft follow-up · awaiting your review
Re: your GX-40 vs GX-60 question
Hi Marta — following up on Thursday's chat. I've attached the comparison sheet you asked about.
Thread continued on WhatsApp — full history intact
Visitor intelligence
She knows who's serious before they say a word
The job today
Your analytics say "482 visitors yesterday." Which ones were buyers? Which company visited the pricing page four times this week? Nobody knows.
With LIA
Website visitor identification tells you which companies are on your site. LIA goes further, tracking each anonymous website visitor's journey, pages viewed, time spent, repeat visits, the products that held their attention. The moment a visitor shares their details, that entire history connects to their profile. Lead scores reflect real buying intent signals, pages viewed, return frequency, time on pricing, not just what someone typed into a form. Your sales team gets a live view of engaged visitors and companies on the site, so outreach goes to the accounts already leaning in.
Live on site · 12 engaged visitors
- Mar 12Landed on /pricing from Google
- Mar 12Viewed 3 products in the catalog
- Mar 18Returned — read the integrations page twice
- Mar 18Opened chat: "does this sync with Pipedrive?"
Identified · Marta Ruiz, Ops LeadHOT
Sales coaching
LIA doesn't replace your reps. She makes them dangerous.
The job today
Coaching means a manager shadowing calls when there's time, feedback delivered a week later, and new hires learning by burning real pipeline.
With LIA
On live calls, LIA suggests the next question, surfaces objection-handling guidance, and keeps reps on your playbook in real time. After the call: a score against your sales process, missed opportunities flagged, action items extracted. And before reps ever face a real buyer, they practice against LIA as a realistic AI buyer, different personas, different objections, scored role-plays, so ramp happens in rehearsal, not in revenue.
Live call · minute 12
Suggested next question
“Who else would need to sign off on a change like this?”
Missed discovery
Timeline never established — 3 opportunities passed.
Playbook adherence78%
You decide exactly what LIA knows and says
Upload documents. Point her at your website, the whole site or specific pages. Connect external knowledge sources. Organize information per agent, test her before publishing, and update anything the moment your business changes.
LIA tells you what she couldn't answer, so your knowledge base improves from real conversations. And she only ever uses information you've approved, your brand voice, your response style, your rules.
Documents
PDFs, spec sheets, playbooks, price lists.
Your website
The whole site or only the pages you choose.
Product catalogs
Structured product data answered spec by spec.
External sources
Notion, Sheets, SharePoint, Dropbox.
Per-agent scoping
Organize what each specialist can see.
Test before publish
Try answers privately, then go live.
For your technical evaluator
Built like infrastructure, not like a widget
Multi-agent architecture
A Router Agent classifies intent and hands each conversation to specialists, Knowledge, Qualification, Booking, CRM, Email, Escalation, Visitor Intelligence, and Sales Coaching agents.
Retrieval-augmented generation (RAG)
Over your approved knowledge sources, with hybrid search and cross-encoder reranking for accuracy on real business documents, catalogs, spec sheets, playbooks.
Per-company data isolation
And configurable access controls over what LIA can see and say.
20+ native integrations
Across CRMs, calendars, email, and commerce, not Zapier duct tape.
Official WhatsApp Business API integration
As an official Meta Business Partner, with verified Embedded Signup.
Your stack, already connected
CRM
HubSpot · Salesforce · Pipedrive · Zoho · Monday.com · Freshworks · Zendesk
Calendar
Google Calendar · Microsoft Outlook
Email
Gmail · Outlook
Commerce
WooCommerce, LIA answers product questions, shows products in-chat, and adds to cart
Also
Notion · Google Sheets · SharePoint/OneDrive · Dropbox · Apollo · and more
Every lead, transcript, summary, meeting, and visitor-behavior record syncs automatically. Your CRM stays the single source of truth.
Guardrails your legal team will actually approve
- Consent-based lead capture with configurable PII controls and sensitive-data masking
- LIA answers only from approved company information, nothing scraped, nothing improvised
- Human escalation paths for sensitive conversations, with full conversation and activity audit trails
- Google CASA Tier 2 verified · Meta Business Partner · GDPR compliance support
Questions buyers actually ask
LIA is an AI sales agent by ConnectLoop that engages website visitors, answers questions from a company's approved knowledge base, handles lead qualification using SPIN and MEDDIC frameworks, books meetings on real calendars, and follows up over the WhatsApp Business API and email, with everything synced to the company's CRM.
Chatbots follow scripts. LIA is conversational AI built as a multi-agent system that routes each conversation to specialist agents for knowledge, qualification, booking and escalation, and answers only from information the company has approved. When she isn't confident, she escalates to a human instead of guessing, so there are no hallucinated answers.
Yes. ConnectLoop is an official Meta Business Partner with native WhatsApp Business API integration. LIA holds full sales conversations on WhatsApp, answering questions, handling lead qualification, booking appointments and maintaining conversation history across channels.
HubSpot, Salesforce, Pipedrive, Zoho, Monday.com, Freshworks and Zendesk, plus Google Calendar, Outlook, Gmail, WooCommerce, Notion, Google Sheets, SharePoint, Dropbox and Apollo — 20+ integrations that sync leads, transcripts, meetings and visitor activity automatically.
Yes. Website visitor identification tracks each anonymous visitor's journey, pages viewed, time spent and repeat visits, and connects that history to their profile the moment they share details, so lead scores reflect real buying intent rather than form entries.
Yes. LIA is multilingual by default, detecting each visitor's browser language and conducting the conversation in it, including the chat interface. She operates around the clock across time zones.
Always where it matters. Email follow-up drafts are reviewed before sending, nothing goes out autonomously. Sensitive conversations escalate to your team with the full transcript, and you control exactly what information LIA can access and use.
About 60 seconds. Paste your website URL and LIA trains on your content automatically, then add one line of code to your site. Connecting WhatsApp takes longer because Meta must approve your business account.
The fastest way to evaluate LIA is to talk to her
She's in the corner of this page, trained on ConnectLoop's own knowledge base. Ask her the hardest question you've got, then imagine her trained on yours.