Competitor Intel
Competitor Intel: Know Every Competitor Your Customers Name, and Why
Your customers tell you who else they're considering, in chats, WhatsApp messages, emails and sales calls. ConnectLoop's Competitor Intel collects every one of those mentions, groups them by competitor, and gives you the customer's exact words with an AI summary of why that competitor comes up, where you win and where you lose.
No searching transcripts for names. The list is built for you.
Available on Growth, Scale and Enterprise plans · Chat, WhatsApp, email and sales calls
The problem
Your Buyers Already Tell You Who You're Up Against
The information is there in every conversation. It just never makes it out of the transcript and into your pitch, your training or your product decisions.
Buried
Mentions Hide in Transcripts
A competitor named in a chat on Monday and a call on Thursday never get connected. Nobody has time to read every conversation looking for names.
Guesswork
Anecdotes Instead of a Pattern
“I think we keep losing to them on price” is a feeling, not a finding. Without the count and the quotes, it's hard to know which competitor really matters.
Repeat losses
The Same Objection Wins Again
When nobody sees where deals are lost, the AI and the team keep giving the same answer to the same comparison, and keep losing to it.
How it works
How Does Competitor Intel Work?
Competitor Intel lists every competitor your customers mention, across every channel ConnectLoop handles, in three steps.
01
Customers Name a Competitor
In a website chat, a WhatsApp message, an email or a sales call, a customer mentions another company they're comparing you with.
02
You Press Refresh
ConnectLoop scans new conversations, emails and calls for competitor mentions and tells you how many new mentions it found.
03
The List Builds Itself
Mentions are grouped by competitor, with the exact quotes, the customers behind them, and an AI summary of where you win and lose.
| Column | What it shows |
|---|---|
| Competitor | The competitor's name |
| Mentions | How many times customers named them |
| Customers | How many different customers named them |
| Channels | Where the mentions came from: chat, WhatsApp, email or calls |
| Last mentioned | The most recent mention |
Competitor details
What Do You See for Each Competitor?
Click a competitor to open its details panel. Every point links back to the customer's own words.
Where You Win, and Where You Lose
The AI summary pulls together why customers bring up each competitor, what they like about them, where you lose and where you win. If new mentions arrive after it was written, the panel tells you, and the summary is rebuilt on the next refresh.
Every Quote, One Click From the Source
See who mentioned the competitor and read every quote. Click Go to this mention or Open conversation to jump straight to the chat, email or call it came from, so you always have the full context.
Refresh and filters
Up to Date When You Want It
Competitor Intel updates only when you press Refresh. It doesn't scan in the background, so you stay in control of when the data changes.
Refresh on demand
ConnectLoop scans new conversations, emails and calls, then confirms how many new mentions it found. You can refresh again 3 minutes after the last run.
See what's waiting
Next to the Refresh button: when the data was last refreshed, what was scanned and found, and how many new conversations and calls are waiting. Calls wait until their transcript is ready.
Nothing gets lost
Any conversations that fail to scan are retried automatically on the next refresh.
Your first scan
A new workspace shows “No scan yet”. Press Refresh to run the first scan.
| Filter | Options |
|---|---|
| Time range | 7 days, 30 days, 90 days, All time |
| Channel | All channels, Chat, WhatsApp, Email, Calls |
| Search | Find a competitor by name |
| Hidden competitors | Shows the names you marked Not a competitor |
Managing competitors
Keep the List Clean and Accurate
Customers spell names in different ways, and sometimes a name that comes up isn't a competitor at all. Three actions keep the list accurate.
| Action | What it does |
|---|---|
| Not a competitor | Hides the name and stops it being added again. Hidden names stay under the Hidden competitors filter. |
| Restore | Brings a hidden competitor back. |
| Merge into… | Moves every mention and name of one competitor into another, for example when the same company was picked up under two spellings. A merge can't be undone. |
Turn Lost Comparisons Into Better Answers
Competitor Intel shows you exactly where buyers choose someone else. Feed those points into LIA's training documents and your Agent Studio playbook, and the next buyer who makes the same comparison gets a stronger answer.
- Where we loseAdd the answer to your training documents and Agent Studio playbook.
- Where we winUse it in your positioning and sales conversations.
- The exact wordsWrite messaging in the language buyers actually use.
Getting started
How Should You Use Competitor Intel?
Open it from Sales Intelligence → Competitor Intel in the left sidebar of your ConnectLoop dashboard.
- 01
Press Refresh
Bring the data up to date with the latest conversations, emails and calls.
- 02
Sort the list
Sort by Mentions or Customers to find the competitors that come up most.
- 03
Read Where we lose
Feed these points into your training documents and Agent Studio playbook.
- 04
Use Where we win
Bring these points into your positioning and sales conversations.
- 05
Clean up the list
Merge duplicates and hide names that aren't real competitors.
Questions
Frequently Asked Questions
Competitor Intel is a ConnectLoop feature that lists every competitor your customers mention in chat, WhatsApp, email and sales calls. For each one you see the customer's exact words and an AI-compiled summary of why that competitor comes up, where you win and where you lose.
Website chat, WhatsApp, email and sales calls. You can filter the list by any one channel, or view all channels together.
No. You don't have to search transcripts or keep a list of names. Competitor Intel finds the competitors your customers mention and builds the list for you, grouped by competitor.
Only when you press Refresh. Competitor Intel doesn't scan in the background. Each refresh scans new conversations, emails and calls, and you can run it again 3 minutes after the last one.
Calls wait until their transcript is ready before they can be scanned. The number of calls waiting is shown next to the Refresh button, and they're picked up on a later refresh.
Failed conversations are shown next to the Refresh button and retried automatically on the next refresh.
Yes. Every quote in a competitor's details panel has Go to this mention and Open conversation, which take you straight to the source.
Mark it Not a competitor. The name is hidden and won't be added again. You can find it under the Hidden competitors filter and restore it anytime.
Use Merge into… to move every mention and name of one entry into the other. The extra spelling is kept under Also called. A merge can't be undone, so check before you merge.
Competitor Intel is available on the Growth, Scale and Enterprise plans. On other plans, the page shows an upgrade prompt.
Also included
Part of ConnectLoop Sales Intelligence
- Conversational IntelligenceIntent, sentiment and friction across every chat, linked to the source.How conversational intelligence works →
- Proactive OutreachWhen a known lead comes back to your site, a follow-up email is drafted for your team.How proactive outreach works →
- Visitor IntelligenceEvery visitor journey tracked, summarized and labeled High, Medium or Low intent.How visitor intelligence works →
Hear What Your Buyers Say About Everyone Else
Press Refresh and see every competitor your customers have named, with their exact words and where you win and lose.
Competitor Intel is included on Growth, Scale and Enterprise plans