Guides on selling with an AI agent
Research, playbooks and honest limits — what actually moves inbound revenue, written by the team building LIA.
Sales Communication
Conversational Messaging for Sales: How to Turn Chat, WhatsApp and Email Into Booked Meetings
Which channels to use, how to answer, qualify and book in the thread, the rules that apply, and what to measure.
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Read the guide →Sales Enablement
AI Sales Coaching vs Traditional Sales Training: Before, During and After the Call
What traditional training does well, what AI coaching adds before, during and after the call, and how to combine them.
AI Sales Agents
AI Knowledge Base: How to Build One for an AI Sales Agent
What to put in an AI sales agent's knowledge base, what to keep out, how retrieval works, and how to measure it in meetings booked.
Sales Communication
120 Sales Email Subject Lines That Get Replies
120 subject lines by stage: cold email, after a chat, after a demo, after a quote, follow-up and no response. Each with its first line under it.
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Read the guide →Sales Enablement
Sales Role Play: 10 Scenarios, Scripts and How to Run Them
Ten sales role play scenarios with persona, win condition, script and score, a five-step method, and what live coaching adds.
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Read the guide →AI Sales Agents
Conversational Commerce: How to Sell Inside WhatsApp and Website Chat
How selling inside WhatsApp and website chat works, the 8-step ordering flow, WooCommerce setup, and what to measure.
Sales Enablement
AI Sales Training Tools: Simulators, Call Review, and Coaching on the Live Call
The three types of AI sales training tool compared by when the learning happens: before the call, after it, or during it.
Sales Process
Inbound Sales Metrics: The 15 Numbers to Track Before a Deal Reaches the CRM
The 15 inbound sales metrics that live before the CRM: response time by hour, unanswered enquiries, meetings per conversation and what the rep received.
AI Sales Agents
Live Chat vs AI Agent: Which One Books the Meeting?
Live chat waits for a rep. An AI agent answers at 9pm, qualifies, books and hands over. The same enquiry three ways.
Put the guides to work
LIA answers, qualifies and books from your own knowledge — on your site, on WhatsApp and over email.